Ike

Proposed brand system · guided prototype

Ike brand tour

Proposal · not production

Proposed Ike brand system

Your home.
Our blueprint.

Warm, clear mortgage tools for agents and the people buying homes.

Begin the tour

Synthetic brand preview · residential illustration generated from the approved guide

Identity

Warm, human, and built to move.

Clay carries the brand. Clay Deep keeps controls and links accessible. Warm ink structures the interface while peach, linen, tan, and sage support the illustrated world.

Lowercase Ike wordmark

The lowercase mark stays solid and legible at every useful size.

Cream Ike mark on clay app icon Clay Ike mark on tan app icon

System principles

Agent relationship first Complexity organized Next action clear Evidence over claims
#DB4C02Clay
#B83E00Clay Deep
#FAAE71Peach
#EED5B9Linen
#F8E5CFTan
#7A7D6ASage
#FCFAF6Cream
#2B2A28Ink
Leaf sprig motif Architectural house line motif Overlapping circle motif Hanging mobile motif Potted plant motif

Marketing surface

Show the home.
Explain the AI when it matters.

The landing page opens with the agent, the buyer, and the place they are working toward. Ike appears where it can make the mortgage work easier to understand.

Agent-led workflow Documents organized State stays visible Next action named

Product surface · synthetic demo

The interface keeps the file clear.

Illustration introduces the moment. Warm-ink structure, plain language, and one Clay Deep action carry the work.

Ike

Loan workspace

Illustrative workflow. No real borrower or loan data.

Home purchase · synthetic file

Application is complete

Completed
Document upload illustration
Ike

I checked the application fields and organized the uploaded documents. Everything needed for review is present.

Agent

Good. Show me what happens next.

Mobile product

On a phone, state and next action come first.

An illustration opens each moment, then gets out of the borrower’s way.

IkeSecure
Agent welcoming a borrower

Welcome

Let’s get the home-buying work in order.

IkeLoan progress

In progress

Here’s what’s done and what comes next.

  1. Application Complete
  2. Review Complete
  3. Approval Now
  4. Closing Next
IkeUpdate
Approved home illustration

Approved

Your next step is ready.

Review the file with your agent before moving forward.

Illustration language

Characters stay role-neutral.

Props and poses describe the task. The product model remains free of names, demo identities, and fixed personas.

UI and data system · synthetic examples

Authored controls and vectors keep the system precise.

Controls, icons, progress, and charts come from vectors or code. The image model handles scenes, people, and material texture.

Actions
States
Pre-Approved In Progress Documents Completed
Control states
Hover
Focus
Disabled
Loading
Upload the bank statement.
Progress
  1. Application
  2. Review
  3. Approval
  4. Closing
Loan trend line chart
Trend
Payment bar chart
Payments
Rate lock visual showing a 4.875 percent illustrative rate
Rate lock
Credit score gauge
Range
Loan progress chart
Progress

Production library

Inspect the production library.

The contact sheet serves as the brief. The library contains redrawn vectors, high-resolution scenes, reusable characters, and tileable materials.

Proposed rollout

Move the brand in five controlled releases.

This preview leaves production alone. Migration would start with identity and tokens, then move through each surface with its own regression and accessibility review.

  1. FoundationMark, favicon, tokens, typography, icon importsOne canonical source before surfaces move.
  2. MarketingHomepage, recruiting, decks, public brand catalogImagery and message composition move together.
  3. ProductIke conversation, console, ops, letters, decision statesFunctional contrast and workflow clarity remain the gate.
  4. MobileBorrower moments, illustrations, progress, closing ceremonyRole structure remains independent of demo personas.
  5. VerificationVisual regressions, design contract, reduced motion, AAOld assets retire only after the last consumer migrates.
Ike

Designed for people.
Built to get them home.

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